The BBC have a story based on some download statistics for TV & film that makes interesting reading. If the TV network executives read this and think "threat" rather than "opportunity" they are missing a trick. What if they uploaded the torrent themselves simultaneously with transmission including the adverts? Nobody is going to bother with an illegal version if this one is available immediately and is of high quality. Only a hardcore pirate would bother with an ad-free version because this would lag slightly behind the official version in terms of time to release, but crucially the number of seeds, and hence the download speed, would be significantly lower.
Yes people could zap through the ads, but that is no different to "TIVO" on broadcast anyway and only a schmuck watches things live these days anyway. If only 2% of people sat through the ads, that is still 1 million people you don't have today in a demographic you would normally struggle to reach.
There is a secret power in "global" as well. Advertisers talk about "playground repeats", which is when slogans and jingles are repeated in the school yard. If your adverts start to permeate the global culture a synergy emerges where the phrases and concepts become a lingua franca in online conversations.
Infrastructure requirements: a laptop, a big disk, and a decent uplink; not bad if you want to reach more than 50 million people worldwide. If it really takes off you could even do away with that expensive array of radio towers.
A halfway solution is no good. Custom players, region and DRM locking, proprietary standards, etc... will always be a niche play against the power of free. Open it up and let the community build the software and hardware to support it. Stick to what you know: making TV shows.
I don't pretend that this is a good solution for films, but it is perfect for TV.